keithhaddock.com
 
 

Founded in 1997 but experienced in communications for the home entertainment industry since 1985, we specialise in creative writing and design to help simplify product concepts and propositions for target audiences, whether trade or consumer. Working remotely with your team we can help you to generate greater business profile and growth. If you like what you see, please get in touch: +44 7767 684562, keith@keithhaddock.com

 
 
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Editorial Features

Liaising with Habitech product specialists and Essential Install’s designers since 2013, we’ve produced monthly editorial articles focusing on product technologies and USPs to capture the essence of Habitech’s sales pitch across the company’s wide product offering. Here are some examples (please click to enlarge):

 
 
 
 

Advertising

Print and online advertising written and designed for a snapshot appreciation of product/brand messages in support of Habitech’s editorial features within EI, and Karma-AV’s retail profile in the specialist AV press. Some examples (please click to enlarge):

 
 
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 Brochures

Created as print-ready promotional tools for trade and consumer audiences on behalf of Habitech and Wisdom Audio. We’ve also produced Habitech’s quarterly ‘Network’ news (please click to enlarge).

 
 
 
 

 Case Studies

Interviews with project integrators are written and combined with supplied images to show how the experience of discreet high-performance AV can transform the lives of residential and commercial customers (please click to enlarge).

 
 
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Testimonials

 

“We’ve worked with Keith for decades and rely on his support for productive press relationships. media buying and advertising design and copy. And because he’s built a great understanding with our suppliers as well, I know the brand messaging will always be spot on.”

 Ian Severs, Partner, Karma-AV (Duet Custom Ltd).

 

“Keith and I have built a very productive relationship from the early days of Essential Install. He’s always been professional, straightforward, cooperative and creative with content ideas. He’s great to work with: one of the good guys!”

David Kitchener, Managing Director, All Things Media Ltd 

 

“Every distribution business like ours needs the experience that Keith brings to support our copy creation, press work and marketing. He’s a valued team player.”

Andy Baker, Managing Director, Sound Design Distribution Ltd. 

 

“Keith has the ability to translate complex technical arguments making them easy to understand. He can take a brief and tailor the copy for different audiences while conveying enthusiasm for the ideas, producing, in parallel, complementary advertising, brochure copy and design. We’ve worked successfully as a team for ten years, so I’ve no hesitation in recommending his skillsets to other businesses”.

Jonathan Pengilley, Managing Director, Habitech Ltd.

 

“Keith has an unerring ability to find that happy compromise which leaves both sides of the negotiation contented. He’ll always get the best deal for his clients…and he’s a great PR guy.”

David Slater Founder and Editor insideci.co.uk

 
 

Associated Brands

We’re proud to represent these brands to the UK specialist AV press:

 
 
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